Services
Writing that helps visitors see more than a pretty flower
Botanic gardens are full of extraordinary knowledge — but most visitors don’t arrive fluent in botanical Latin. They arrive curious. Open. Ready to feel something.
Leaf Letters helps botanic gardens meet visitors where they’re at, using story-led, evidence-based writing that turns a stroll into a moment of connection. The goal isn’t to impress experts. It’s to help everyday people care.
What I can help you with
Interpretation & On‑site Content
Make moments of wonder — right where people are standing.
Interpretive signs, plant labels, trail guides, brochures, exhibition panels — they may be small pieces of text, but they shape the entire visitor experience.
I write physical interpretation that’s clear, engaging, and human. Content that invites people to pause, look again, and leave with a story they’ll remember — not just a name they’ll forget.
Ideal for:
- Garden bed labels and panels
- Self‑guided trail content
- Temporary exhibitions
- Visitor brochures and printed guides
Digital Content & Storytelling
Grow curiosity beyond the garden gates.
Your website, blog, or newsletter is often the first — or longest — conversation people have with your garden. It’s a chance to extend the visitor experience, deepen understanding, and build ongoing relationships.
I write digital content that blends research with narrative, helping readers connect plants to people, place, and time — without dumbing things down or losing warmth.
Ideal for:
- Website copy and refreshes
- Blog articles and plant profiles
- Email newsletters
- Campaign or seasonal content
How pricing works
I offer clear, flexible pricing based on word count and research needs. All prices are in NZD and include one round of revisions and light proofreading. Custom quotes are always available for larger or ongoing projects.
A‑la‑carte writing
| Word range | Package | Supplied content (polish) | Full research & writing |
| Up to 300 | Seed | $120 | $180 |
| 301–800 | Leaf | $320 | $480 |
| 801–1,500 | Branch | $600 | $900 |
| 1,501–2,500 | Canopy | $950 | $1,400 |
These rates work well for: website copy, blog posts, interpretation signage, plant profiles, newsletter articles, and campaign content.
Monthly retainers
For ongoing storytelling with flexibility and savings.
| Plan | Words per month | No research | Full research |
| Sprout | Up to 2,000 | $800 | $1,100 |
| Tree | Up to 4,000 | $1,500 | $2,200 |
| Forest | Up to 6,000 | $2,100 | $3,000 |
All retainers include:
- Priority scheduling
- Quarterly content planning session
- 30‑day word rollover
- Clear monthly tracking and friendly updates
What’s included in every service
- A collaborative briefing process
- One round of revisions
- Light proofreading and formatting
- Plain‑language clarity with botanical accuracy
- Cultural and scientific sensitivity checks
- Friendly, straightforward communication
Optional add‑ons
(Quoted separately)
- Stakeholder or staff interviews
- Complex scientific referencing
- Rush turnaround (under 4 business days)
- Additional revision rounds
Not sure what you need?
That’s completely fine. Many projects start with a conversation, not a package.
If you’d like to talk through an idea — whether it’s a single sign or a season of storytelling — email me and we’ll work out the right approach for your audience.
FAQs
Why are there different prices for the same word count?
If you already have rough content, notes, or background material, I can focus on shaping and polishing. If I’m researching and writing from scratch, that requires more time — and the pricing reflects that.
How long does projects usually take?
Most pieces are delivered within 1–2 weeks, depending on scope. Timelines are confirmed before work begins.
What if we need changes?
All projects include one round of revisions to fine‑tune tone, structure, or clarity. Additional rounds can be added if needed.
Can we chat before committing?
Absolutely. I’m always happy to have a no‑pressure conversation to explore whether Leaf Letters is the right fit.
Do you work with scientific or cultural material?
Yes. I specialise in accessible, evidence‑based plant writing and take great care with accuracy, sourcing, and cultural sensitivity.
Can you support funding or reporting requirements?
Yes — I can provide formal quotes, scopes, and invoices, and adapt language to suit grant or contract needs.
What if our project doesn’t fit neatly here?
Let’s talk. I love working on thoughtful, slightly unusual briefs — especially those that help people connect more deeply with plants.
Let's chat
Email me at info@leafletters.com