Leaf Letters
Helping gardens, growers and green-thumbed businesses tell better stories
Make plant people out of everyone
Your experts see a rare specimen. Visitors see... a pretty flower. Let’s bridge that gap.
You’ve already got the plant lovers, the ones knee-deep in botanical Latin and leaf anatomy. But most visitors? They’re here for a wander, a photo, maybe a coffee. They don’t know a leaf margin from a monocot, and honestly? They don’t need to.
What they need is a reason to care.
That’s where I come in.
I help plant-focused organisations connect with everyday people through storytelling, bringing botanical facts to life with warmth, relevance, and a touch of wonder. Link a flower to folklore, or a tree to time itself, and suddenly you've got attention. Connection. Emotion.
Plants are woven through human history, in ritual, medicine, survival, and surprise. Those stories are already there. I just help you tell them.
Let’s turn quiet curiosity into lasting fascination, and help your visitors see more than just a pretty flower.
Services
Physical content
Make Moments of Wonder
Not everyone’s scrolling. Some are strolling.
Interpretive signs, trail guides, brochures—they might seem small, but they’re powerful. The right words in the right place can turn a passing glance into a pause… a question… a spark of curiosity.
I write physical content that’s clear, engaging, and full of heart—so your visitors don’t just walk past your plants, they connect with them. Whether it’s a garden bed label or a full exhibition panel, I’ll help you tell stories that linger long after the visit.
Digital content
Grow Your Online Garden
Your digital space can bloom with curiosity.
A website, blog, or newsletter isn’t just about sharing information—it’s a chance to spark wonder. To tell the stories that live in your landscape. To turn screen time into green time.
I write digital content that’s engaging, well-researched, and rooted in story—whether it’s a deep dive into native flora, a spotlight on a forgotten botanical hero, or a piece that links past to present. Together, we’ll make your online presence a place where people pause, explore, and fall in love with plants—all over again.
Get in touch
- Wellington NZ
- +64 22 154 3140
- info@leafletters.com